Listar TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional por título
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Improving the Recognition and Sales of a Company: a Marketing Plan for Marazzi Iberia S.L.U.
Universitat Jaume I (2020-07-28)This study consists of a marketing plan developed for Marazzi Iberia S.L.U, a Spanish ceramics company belonging to the Italian group Marazzi, with its headquarters in Castellón de la Plana. Despite being a leader in the ... -
Inbound Marketing Implementation in the B2B Context. The case of Innova Advanced Consulting
Universitat Jaume I (2016-07-14)This Master’s thesis concerns the hypothetical application of the Inbound Marketing practices within a BusinesstoBusiness environment. In particular, it focuses its attention on the concrete implementation of these ... -
Intercultural differences in e-commerce: Website analysis of CONSORTIA CONSULTORES - Carnicer y Perete Asociados SL
Universitat Jaume I (2018-10-19)This thesis is a presentation of the intercultural differences that should be taken into account for the successful functioning of a company. I have selected this topic after having done my internship in Spanish company ... -
Internacionalization of service firms: the case of consultancy firms and distance learning in the health and social care sector
Universitat Jaume I (2016-11-29)In this globalized world that we live in, internationalization has become an important phenomenon in the business environment. Nowadays, most companies aspire to expand their businesses abroad, no matter if they provide ... -
Internacionalization of the App "Nunna Online" in pre-schools and kindergartens into Latam marketsfor educational and technological purposes
Universitat Jaume I (2017-11-09)This paper analyzes the process of internationalization of the Spanish company Nunna Online (NO) and its e-commerce app Nunna Online into the Latin American (LATAM) markets. An introduction to the company and its product ... -
Internationalising Innnova Advanced Consulting
Universitat Jaume I (2016-11-29)Innova Advanced Consulting is a Microsoft Dynamics Partner which mission is to support and help other Microsoft Dynamics Partners when they need their services. The globalisation has expanded rapidly through the world, it ... -
Internationalization as a strategic growth possibility: the case study of l'antic colonial
Universitat Jaume I (2015-11-24)The master thesis aims to investigate an importance of international marketing in internationalization. Particularly, the master thesis analyzes the case study of L’Antic Colonial - the company within Procelanosa Group, ... -
Internationalization plan at Martínez de Quel exporting frozen meat to the united Arab Emirates
Universitat Jaume I (2015)The economic and financial recession starting in 2007 had catastrophic consequences on many international and national companies regardless of the size, investment and experience in the sector. This business downturn ... -
"Jasa International" webpage : analysis and improvement proposal
Universitat Jaume I (2014-11-11)This research paper is focused on the observation, analysis and improvement proposal of the current website of the company Jasa Internacional. Hence, this project has as its main goals, firstly, to observe and analyse ... -
Jerte Picota Cherry: Further Analysis on the Promotion and Distribution Channels in Germany
Universitat Jaume I (2018-10-19)The purpose of this paper is to provide further proposals on the promotion and distribution of Cerezas del Jerte in Germany for the company Argos Consulting Network. The marketing project for the commercialisation of ... -
Keraben Grupo S.A. beyond Europe: A marketing plan for the internationalization of the Stoneage Collection to Canada
Universitat Jaume I (2019-07-17)Economic globalization fosters firms from all over the world to face not only a strong competition but also the necessity of being constantly innovating (Amoore, 2018). Going increasingly international is thus a key ... -
Large-sized Porcelain Tiles: an International Marketing plan
Universitat Jaume I (2018-10-19)It is unclear where the tile as a fired piece of clay was invented since historians differ between China, Egypt or Babylonia (Restrepo-Baena, 2011). However, it seems that the Saracen civilization was the one that ... -
Latin America Market Research
Universitat Jaume I (2015-11-24)This market research attempts to satisfy the necessity of an in-depth analysis of an area for future export operations. Taking the example of a tile manufacturer, in this case, Inalco, this project aims at enlarging the ... -
Letters of credit: an approach based on the default risk
Universitat Jaume I (2014)The recent years have been marked by the increase of the international trade at a global stage; this can be explained by the disappearance of many customs barriers and by the lift of tariffs and quotas on imports for ... -
Lifeker+, key to growth: an international marketing plan of Keraben Group
Universitat Jaume I (2019-07-17)“To prosper in a world of abrupt changes and discontinuities, of newly emerging forces and dangers, of unforeseen influences from abroad, firms need to prepare themselves, as well as re-evaluate and innovate their products ... -
Make your start-up company known - analysis of a promotion plan -
Universitat Jaume I (2016-07-14)Promotion is what companies do when they want to make their business known. They want to show people their values and what they can offer. For a start-up company, promotion is very important because this is the way they ... -
Marketing on Facebook
Universitat Jaume I (2015-11-24)After my internship of a total of 200 hours in a tiles warehouse and retailer, Prissmacer, I would like to suggest a marketing plan in order to increase the figure of sales. Supported by the knowledge gained in the ... -
Marketing online : a necessary strategy for the development of companies
Universitat Jaume I (2014)In this Master thesis I will explain how companies can stay on the Internet and how they can offer their services and products on the internet using several tools and software system which are accessible to all and even, ... -
Marketing Plan for Plaza Borrull Hotel
Universitat Jaume I (2017-11-09)After 200hours of my internship in Jaime I Hotel lo cated in Castellón de la Plana, I could see how important it is the creation of a new hotel for the city because of an increasing tourism caused ... -
Marketing Plan: Micro-Star International
Universitat Jaume I (2017-06)In today’s world, technology is tackling and dominating every single area in business. This affects trade forms going from agriculture with automatic collection or fields monitoring, to the most trivial activities such as ...