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Persuasive Strategies in Multimodal Metaphor: A Contrastive Analysis of the Advertisements “Good Girl” & “Bad Boy”
Universitat Jaume I (2020-06-25)According to Lakoff & Johnson (1980), metaphors not only are a formal aspect of language, but they are used to understand one concept in terms of another and they are pervasive in our daily life. Conceptual Metaphors (CM) ...