ListarGrau en Estudis Anglesos por tema "multimodal metaphor"
Mostrando ítems 1-2 de 2
-
Controlling time is power: an analysis of filmic metaphors in the lotus advertisement “shine”
Universitat Jaume I (2018-06-14)According to Lakoff and Johnson (1980), a metaphor is a tool which helps us understand one conceptual domain in terms of another conceptual domain. Initially, metaphors were explored solely verbally; however, later on, a ... -
Persuasive Strategies in Multimodal Metaphor: A Contrastive Analysis of the Advertisements “Good Girl” & “Bad Boy”
Universitat Jaume I (2020-06-25)According to Lakoff & Johnson (1980), metaphors not only are a formal aspect of language, but they are used to understand one concept in terms of another and they are pervasive in our daily life. Conceptual Metaphors (CM) ...