ListarGrau en Estudis Anglesos por tema "TV commercials"
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Persuasive Strategies in Multimodal Metaphor: A Contrastive Analysis of the Advertisements “Good Girl” & “Bad Boy”
Universitat Jaume I (2020-06-25)According to Lakoff & Johnson (1980), metaphors not only are a formal aspect of language, but they are used to understand one concept in terms of another and they are pervasive in our daily life. Conceptual Metaphors (CM) ... -
Persuasive techniques in TV commercials: contrasting MCDONALD’S and BURGER KING
Universitat Jaume I (2021-06-07)Advertising has become part of our daily lives and it can be seen consciously or unconsciously everywhere. According to Frank Jefkins (1984), advertising is considered as the spreading of ideas, services or products in ...