ListarGrau en Estudis Anglesos por tema "Metaphor"
Mostrando ítems 1-4 de 4
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Analysing metaphors in commercial advertising
Universitat Jaume I (2015)According to the Cognitive Linguistic view, a metaphor (Lakoff & Johnson, 1980) is defined as a tool which allows us to understand one conceptual domain in terms of another. At first, it was thought that metaphors could ... -
Analyzing metaphors in Oncology texts
Universitat Jaume I (2021-06-10) -
“Metamorphosis” in metaphor theory today: deliberateness in G.W.Bush´Speeches
Universitat Jaume I (2016-06-17)The aim of this paper is to outline the nature of the Conceptual Metaphor Theory (CMT), the criticism it has received during the last 25 years and possible improvements. For this reason, a general overview of Cognitive ... -
Metaphor in political speeches : an analysis of George W. Bush and Barack Obama’s discourse
Universitat Jaume I (2016-06-17)If metaphors can be seen as the perpetual chain that embraces words and meaning, a political speech combines the innate power of language as a means for a calculated purpose. A substantial amount of academic publications ...