ListarGrau en Estudis Anglesos por tema "Metáfora"

Mostrando ítems 1-2 de 2

    • closedAccess   Analysing metaphors in commercial advertising 

      Moreno Rodríguez, María Irene Universitat Jaume I (2015)
      According to the Cognitive Linguistic view, a metaphor (Lakoff & Johnson, 1980) is defined as a tool which allows us to understand one conceptual domain in terms of another. At first, it was thought that metaphors could ...

    • closedAccess   Metaphor in political speeches : an analysis of George W. Bush and Barack Obama’s discourse 

      Moreno Alonso, Ana Universitat Jaume I (2016-06-17)
      If metaphors can be seen as the perpetual chain that embraces words and meaning, a political speech combines the innate power of language as a means for a calculated purpose. A substantial amount of academic publications ...