ListarGrau en Estudis Anglesos por tema "Llenguatge publicitari"

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    • closedAccess   Analysing metaphors in commercial advertising 

      Moreno Rodríguez, María Irene Universitat Jaume I (2015)
      According to the Cognitive Linguistic view, a metaphor (Lakoff & Johnson, 1980) is defined as a tool which allows us to understand one conceptual domain in terms of another. At first, it was thought that metaphors could ...