Listar Grau en Estudis Anglesos por autoría "d08ac799-0f36-48c1-8fef-c68ca07c0463"
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Eco-friendly advertising: a study of pictorial metaphors in environmental advertisements
Chulvi Rodríguez, Héctor Universitat Jaume I (2018-06-12)According to Cognitive Linguistics, metaphors are an essential cognitive tool to conceptualise certain domains of experience (Lakoff & Johnson, 1980). Following this conception, it can be seen how advertising campaigns use ...