Browsing Grau en Publicitat i Relacions Públiques by Keyword "advergaming"

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Publicidad in games, una nueva oportunidad para las marcas. Estudio de la colaboración de Marshmello con Fortnite

Galán Martínez, Álvaro Universitat Jaume I (2019-10-10)

The realization of this work has served to assess the current situation in which we live in the world of communication. A sobreinformado world with more messages a day that will never encode an individual, where consumers ...