ListarGrau en Publicitat i Relacions Públiques por tema "Advergaming social"
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Publicidad y videojuegos: el advergaming en el entorno de los nuevos medios sociales
Universitat Jaume I (2014-07-14)Along with the evolution of the new technologies and the advertising saturation in traditional media, Advergaming has become a new way to connect brands with consumer through emotions in the recent years. But the association ...