Browsing UJI: Publicaciones by Author "3548b1c4-a4b9-4eed-8f14-6378a7cbb24f"
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Claves para la participación y generación de contenido en las redes sociales: estudio de caso del Museo del Prado en Facebook
Viñarás Abad, Mónica; Cabezuelo Lorenzo, Francisco AdComunica (2012)The use of social networks, as part of a communication strategy, is already unquestionable for the most of enterprises and institutions. The challenge for these organizations consists of knowing how to be and how to ...