Marketing Plan of Centre Ciutat Castelló
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comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Title
Marketing Plan of Centre Ciutat CastellóAuthor (s)
Tutor/Supervisor
Sánchez García, Javier; Monferrer Tirado, DiegoTutor/Supervisor; University.Department
Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2014-06-17Publisher
Universitat Jaume IAbstract
Centre Ciutat Castelló (C.C.) is an Open Mall that arises from the union of small
businesses in the city against the threat of certain factors, among the current economic
crisis around us. The aim in this work is ... [+]
Centre Ciutat Castelló (C.C.) is an Open Mall that arises from the union of small
businesses in the city against the threat of certain factors, among the current economic
crisis around us. The aim in this work is not only to react defensively against
supermarkets, but it provide formulas that enhance, by grouping and generating
synergies, large values of trade and assets of our city. [-]
Subject
Description
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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