Content analysis of publications on creativity and innovation in the selected journals
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Content analysis of publications on creativity and innovation in the selected journalsAutoria
Tutor/Supervisor
Molina Morales, Francesc Xavier; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2014-06-17Editor
Universitat Jaume IResum
This paper presents a literature review on two issues: Creativity and Innovation. The main goal is the analysis of some articles from different journals to determine the importance of these two issues in the last 5 ... [+]
This paper presents a literature review on two issues: Creativity and Innovation. The main goal is the analysis of some articles from different journals to determine the importance of these two issues in the last 5 years (2009-2013) in order to do this, I am going to use the major journals related to business world. Following a review of 90 articles, we proceed to the extraction of a series of conclusions that are going to be presented in this paper. To perform this extraction, we are going to focus on the abstract of the articles and we are going to select those articles in whose abstracts appear the words creativity and innovation. The abstract is the summary of the article and it explains in a brief way the content of the article and it is where you can see a first idea of the article. Therefore, we are going to use the abstract as a selection criterium of the articles, because if it appears one of the two words or both of them, in this case, creativity or innovation in it, the article will probably talk about these concepts. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
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