Content analysis of publications on creativity in marketing journals
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Metadades
Títol
Content analysis of publications on creativity in marketing journalsAutoria
Tutor/Supervisor
Vallet Bellmunt, Teresa; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2014-07-16Editor
Universitat Jaume IResum
In recent decades, numerous scholars have studied creativity because of its increasing relevance over the years. Due to the great number of studies, it is important to explore and to make a content analysis from 2005 ... [+]
In recent decades, numerous scholars have studied creativity because of its increasing relevance over the years. Due to the great number of studies, it is important to explore and to make a content analysis from 2005 to 2014 of publications on creativity in the main marketing journals examined by scholars. It has been obtained a database composed by 90 articles, in which it has been studied the general data, research methodology, sample characteristics and the methodologies used in the analysed works. This study will give an overview about the main techniques and parameters used in creativity by the researchers and propose limitations and future research lines. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Tipus de document
info:eu-repo/semantics/articleDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess