Business Plan: Canós Impressors, S.L.

Abstract

The development of the TFG (Working Final Grade), is creating a Business Plan. The business plan will be developed, it is about creating a new business unit from an existing company. The existing company is a printing house called Canós Impressors SL, it is a society of limited type, consisting of two partners and located in the town of Vila-real (Castellón) and the new business unit that will try to analyze in this work is opening a reprography and copy shop in the same city. The new business unit is related to the main activity to which the company is engaged, that is, they would be in the industrial sector of paper, graphic arts and reproduction of recorded media. Canós Impressors SL is a printing company that is located in an industrial estate on the outskirts of the city and since its existence until now has been dedicated to offset printing and is aimed at all types of customers but largely to the business world and public institutions. With the creation of the new business unit would open a facility in the city centre (Vila-real) looking for a closer to the final consumer, that is, it seeks to approach the other type of client. Besides increasing its market share, it is looking for expanding services to customers, as at this service will facilitate photocopying and reprographics together other services like stationery, we will detail later. With this approach the city centre, they aim to turn next channel and direct customer communication. That is, the workshop has Canós Impressors stands just outside the city, and disposing of this property near the centre, would provide a new communication channel to approximate the client; it could be performed and collect orders more easily. The idea of establishing a new business unit was born from that in recent years Canós Impressors has experienced downs regarding billings for previous years. This situation means that measures seeking to improve the situation in which the company is located. So along this study, it will describe the company. Besides analysing its position and place in its environment as well as in general and specific environment, so we can know whether they should be discussed, if it is prepared to face that related diversification it wants to apply with a new business unit and how to strengthen the new business unit that position in the market. This environmental study emphasizes that Canós Impressors has a good position in the local and regional market, with its concern for meeting the needs of customers by offering a quality product, but mostly a reliable service; and opening the new business unit, reprography and copy shop, it would achieve better position in the market as it offers new products and also get to increase the number and type of customers to whom it is addressed; and it would keep the competitive advantage that characterizes Canós Impressors, quality service and products. 4 Economic and financial viability will also analyse. In this study, we will be able to see the economic and financial performance of the last three years (2010, 2011 and 2012), of the main activity of the company, highlighting the negative trend in turnover in recent years due to the drop in the number of clients caused by the economic crisis. These negative results are also reflected in the return and risk indicators (profitability, financial profitability and average cost of borrowed funds) calculated in the analysis, with the most negative results year after year. After analysing the situation of the main business unit, it is carried out to study the viability of the company as a whole, that is, the main unit of the company and with the opening of the new unit. The economic and financial analysis will examine the viability of the company in the first six years. In the study, the initial investment aspects are. Net cash flows are also studied, in which are the annual charges, in which is anticipated to rise in the turnover of the company together about 20%, and annual payments, taking into account that it will require a bank loan to be able to make the investment. In the study, the features it has the financial structure of the project will be detailed. And finally, in the economic-financial study, indicators of project viability are. NPV and IRR are presenting both positive results, and in both cases concluded that the project, with the indicated estimates, would be a viable project. The same defender return and risk indicators, previously named, but this time, thanks to the expected rise in sales of about 20%, the total business unit presents results in the indicators of profitability, financial returns and average cost of borrowings, very positive in comparison to the year 2012, as we can see in the chart: