Motivational Effects of the Perceived Image of Non-governmental Organisations
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Otros documentos de la autoría: Pinazo, Daniel; Peris Pichastor, Rosana; Ramos Ribelles, Anna M.; Brotons Miro, Francisco Javier
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Motivational Effects of the Perceived Image of Non-governmental OrganisationsAutoría
Fecha de publicación
2013-02Editor
John Wiley & SonsCita bibliográfica
PINAZO, Daniel, et al. Motivational Effects of the Perceived Image of Non‐governmental Organisations. Journal of Community & Applied Social Psychology, 2013, 23.5: 420-434.Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://onlinelibrary.wiley.com/doi/10.1002/casp.2140/fullVersión
info:eu-repo/semantics/submittedVersionPalabras clave / Materias
Resumen
The motivational effect of the perceived image of non-governmental organisations (NGOs) was analysed in two studies. Results from the first study, comprising two samples (N = 314 and N = 220), point to three dimensions ... [+]
The motivational effect of the perceived image of non-governmental organisations (NGOs) was analysed in two studies. Results from the first study, comprising two samples (N = 314 and N = 220), point to three dimensions of the perceived image of NGOs (solidarity, misleading and instrumentality). These dimensions have different effects on intention to collaborate and to recommend others to collaborate. In the second study, with a sample of N = 485, confirmatory analysis confirmed the three-factor solution as appropriate. The misleading image emerged as a source of reactance to NGO campaigns. Results suggest the importance of promoting the image of solidarity as a motivational strategy. [-]
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Journal of Community & Applied Social Psychology Volume 23, Issue 5, September/October 2013Derechos de acceso
Copyright © 2013 John Wiley & Sons, Ltd.
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