Effects of network market orientation on new ventures’ international performance
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Otros documentos de la autoría: Monferrer Tirado, Diego; Blesa, Andreu; Ripolles, Maria; Küster, Inés; Vila, Natalia
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
comunitat-uji-handle4:
INVESTIGACIONMetadatos
Título
Effects of network market orientation on new ventures’ international performanceFecha de publicación
2013Editor
InderscienceISSN
1740-0589; 1740-0597Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://inderscience.metapress.com/content/l44t882412405g6h/Palabras clave / Materias
Network market orientation | International performance | International new ventures | International entrepreneurship | International marketing | Relational knowledge | SEM | Structural equation modelling | Differentiation–based competitive advantage | Cost–based competitive advantage | Business environment
Resumen
By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market ... [+]
By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation on the international results obtained by these firms. The results obtained in the comparison with the proposed structural equations model confirm that network market orientation is a determining factor for firms to achieve better international results. This influence is observed both directly and indirectly with the mediating effect on the differentiation– and cost–based competitive advantages developed by INVs. [-]
Publicado en
International Journal of Business Environment, 2013, vol. 5, no 3Derechos de acceso
Copyright © 2013 Inderscience Enterprises Ltd. All rights reserved.
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info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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