Effects of network market orientation on new ventures’ international performance
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Altres documents de l'autoria: Monferrer Tirado, Diego; Blesa, Andreu; Ripolles, Maria; Küster, Inés; Vila, Natalia
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
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INVESTIGACIONMetadades
Títol
Effects of network market orientation on new ventures’ international performanceData de publicació
2013Editor
InderscienceISSN
1740-0589; 1740-0597Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://inderscience.metapress.com/content/l44t882412405g6h/Paraules clau / Matèries
Network market orientation | International performance | International new ventures | International entrepreneurship | International marketing | Relational knowledge | SEM | Structural equation modelling | Differentiation–based competitive advantage | Cost–based competitive advantage | Business environment
Resum
By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market ... [+]
By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation on the international results obtained by these firms. The results obtained in the comparison with the proposed structural equations model confirm that network market orientation is a determining factor for firms to achieve better international results. This influence is observed both directly and indirectly with the mediating effect on the differentiation– and cost–based competitive advantages developed by INVs. [-]
Publicat a
International Journal of Business Environment, 2013, vol. 5, no 3Drets d'accés
Copyright © 2013 Inderscience Enterprises Ltd. All rights reserved.
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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