The need for successful communication in intercultural and international business settings: Analytic and comparative studies, new trends and methodologies
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comunitat-uji-handle2:10234/8015
comunitat-uji-handle3:10234/8621
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Título
The need for successful communication in intercultural and international business settings: Analytic and comparative studies, new trends and methodologiesAutoría
Fecha de publicación
2013Editor
Asociación Europea de Lenguas para Fines Específicos (AELFE)ISSN
1139-7241; 2340-2784Cita bibliográfica
ibérica 26 (2013): 9-16Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://www.aelfe.org/?s=revista&veure=26Versión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Communicating is a need in today’s business world; if professionals are not
able to express their ideas appropriately, it will be difficult for them to reach
positive agreements while operating internationally. This ... [+]
Communicating is a need in today’s business world; if professionals are not
able to express their ideas appropriately, it will be difficult for them to reach
positive agreements while operating internationally. This special issue of
Ibérica is devoted to the analysis of successful experiences aimed at
communicating accurately in intercultural and international business settings.
Needless to say, the traditional difference between domestic and foreign
markets has basically disappeared nowadays, as trade barriers have been
removed thanks to the increasing amount of commercial agreements among
countries. This situation has forced professionals to learn languages in order
to survive in international markets, where they will have to find their space
against a larger number of competitors (Selmier II & Oh, 2012). As a result
of this new international stage, learning other languages has become a must
for most of those professionals, and English is often used as the business
lingua franca in order to negotiate internationally (Ehrenreich, 2010; Evans,
2013). Nevertheless, this can present some challenges, as Rogerson-Revell
(2007) pointed out, as in many situations these communicative interactions
are carried out among speakers whose native language is not English
(Kankaanranta & Lu, 2013; Nickerson & Crawford-Camiciottoli, 2013).
Additionally, we should also consider that these challenges may not only be
linguistic, but also cultural. [-]
Publicado en
ibérica, 2013, no 26Derechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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