Forms of market strategies in the European insurance sector
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Metadades
Títol
Forms of market strategies in the European insurance sectorData de publicació
1996-05Resum
The liberalization of the European insurance market has provoked a necessity for firms to develop multinational strategies. Thus, these strategies should be capable of maintaining their normal competitiveness inspite ... [+]
The liberalization of the European insurance market has provoked a necessity for firms to develop multinational strategies. Thus, these strategies should be capable of maintaining their normal competitiveness inspite ofthe different countries and markets. From a theoretical perspective, this artiele investigates the influence of the national environments on the firms' competitive marketing strategies. The different strategic modalities that the insurance firms in two European countries, Spain and Belgium, develop are analyzed from a managerial perspective. The results obtained in this research allow the managers to position their firms' competitive strategies in their sectors and countries. Likewise, the strategy presented in this artiele can become a guide so that the firms operate more efficientIy in complex competitive environments. [-]
Paraules clau / Matèries
Col·lecció
UC3M Working papers. Business Economics96-33-06
Tipus de document
info:eu-repo/semantics/workingPaperDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess