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El uso de Twitter por parte de los actores políticos y sociales durante las manifestaciones de octubre de 2019 en Ecuador
(Universitat Jaume I, 2020-09-15)
Social networks have become one of the main spaces to interact and create communities in the field of political communication. In this field, one of the most relevant platforms is Twitter, becoming a virtual ...
Nuevas narrativas en el reality game: estrategias transmedia, motivaciones y comunicación multiagente en el Festival de Eurovisión
(Universitat Jaume I, 2020-09-14)
This research aims to know the characteristics and narrative structure of transmedia strategies
used in reality shows, specifically, in the musical reality games through a media study of the
Eurovision Song Contest 2019. ...
La transformación del director de comunicación política en la era digital: el caso de la gestión informativa de la crisis del COVID19 por parte del Gobierno español
(Universitat Jaume I, 2020-07-15)
The figure of headof political communication has undergone a profound transformation in the last decade, fundamentally due to the irruption of new technologies in the political sphere. The scenario created ...
Proyecto de creación "Wizard Editorial" editorial especializada en fotolibros LGTBI [lesbianas, gais transexuales, bisexuales e intersexuales]
(Universitat Jaume I, 2020-09-14)
This Final Master Project proposes the creation of an editorial specialized in LGT-BI themed Photobooks (Lesbians, Gays, Transsexuals, Bisexuals and Intersex).As an independent publisher, it seeks to offer publication ...
Diseño de un videojuego como parte de una producción transmedia
(Universitat Jaume I, 2020-07-15)
The trend of independent video game development is growing thanks to initiatives like PlayStation Talents, which supports small developer studios in order to take a concept and transform it into a competent, attractive and ...
Estereotipos masculinos presentes en marcas de limpieza del hogar en la actualidad
(Universitat Jaume I, 2020-07-13)
One of the elements that advertising communication uses the most are stereotypes, both male and female. In this case, male stereotypes are used in two main ways, one of them is as an expert in the field ...
Realitat Augmentada com estratègia comunicativa en Patrimoni Cultural: el cas de Streetmuseum.
(Universitat Jaume I, 2020-09-14)
The present final work of master addresses the study of Augmented Reality in its use as an communication instrument for the heritage management. It is based on the premise that innovation in communication is necessary to ...
Plan de comunicación EuroFUE-UJI: estrategia para la comunicación digital
(Universitat Jaume I, 2020-07-13)
The main objectives of the European and International Projects Office of the Fundación
Universitat Jaume I-Empresa (EuroFUE.UJI) are the University Jaume I of Castelló approach to
Europe in order to develop international ...
La evolución de la marca Super Mario: un fenómeno transmedia
(Universitat Jaume I, 2020-07-14)
Super Mario is a fictional character that experienced a strong evolution in
popularity through time, first in videogames, later in films, television, comics,
books and merchandising, thanks to the use of diverse transmedia ...
Anàlisi de la gestió de comunicació en temps de COVID-19: el cas de Caixa Ontinyent.
(Universitat Jaume I, 2020-07-14)
In March 2020 there was a global crisis due to covid-19, an infectious disease that mainly affects the respiratory system and is also contagious. At first, it seemed that it would not affect much of the Spanish territory, ...