La programación en el escenario convergente: oferta mediática de radio y televisión
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INVESTIGACIONMetadata
Title
La programación en el escenario convergente: oferta mediática de radio y televisiónAuthor (s)
Date
2012-02Publisher
Universidad Complutense de Madrid. Facultad de Ciencias de la InformaciónISSN
1575 - 2844Type
info:eu-repo/semantics/articleSubject
Abstract
Audiovisual Communication Undergraduate Degree include the subject of Fundamentals of Radio and Television. In this context, it is relevant to analyse program offering through television and radio, and specially its ... [+]
Audiovisual Communication Undergraduate Degree include the subject of Fundamentals of Radio and Television. In this context, it is relevant to analyse program offering through television and radio, and specially its link with media convergence. The knowledge and skills a cquired by students of these degree in the field of most consumed media programm affects more comprehensive training and better preparation for later both professional and/or academic work. Television and radio are set on a central position into communicat ion system, mainly due to the accumulation of audience and its consequent impact on the public sphere. In this sense, both media require careful study to cross its media nature, its program strategies and its development thorugh convergence. Moreover, it i s essential to understand the mechanism and formas taken by the actors involved, wether entities operation nationwide or worldwide, to know their place into convergent context. [-]
Is part of
Vivat Academia, Febrero 2012, Año XIV, Nº EspecialRights
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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- COM_Articles [807]