Corporate responsibility in U.S. Corporate websites: a pilot study
Metadades
Mostra el registre complet de l'elementcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7038
comunitat-uji-handle3:10234/8634
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http://dx.doi.org/10.1016/j.pubrev.2010.12.005 |
Metadades
Títol
Corporate responsibility in U.S. Corporate websites: a pilot studyData de publicació
2011Editor
ElsevierISSN
0363-8111Cita bibliogràfica
Public Relations Review (March 2011) vol. 37, no. 1, p. 93-95Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
http://www.sciencedirect.com/science/article/pii/S0363811110001323Paraules clau / Matèries
Resum
Corporate social responsibility (CSR) has become an essential component in the management of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication ... [+]
Corporate social responsibility (CSR) has become an essential component in the management of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication channels to show CSR efforts. This study analyzes how the top 50 American profitable corporations from the Fortune 500 of 2009 communicate their CSR initiatives to different stakeholders through their corporatewebsites. To do this, an evaluation framework has been designed to examine features presented in CSR corporatewebsites. [-]
Drets d'accés
© 2011 Elsevier Inc. All rights reserved
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/restrictedAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/restrictedAccess
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