Listar adComunica_2012_no .3 por autoría "820b60e2-1d1f-4b98-ba7f-6d41d4a146df"
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La comunicación digital de la empresa de franquicia: uso y presencia en los medios sociales
Castelló Martínez, Araceli; Monserrat Gauchi, Juan AdComunica (2012)The article focuses on the study of franchise company presence on social media, analyzing business and advertising communication strategies that it carries out in platforms such as Facebook or Twitter. It starts from the ...