Third-generation (3G) mobile television in Spain: technological, economical and political dimensions

Abstract

Convergence introduces several transformations into Cultural Industries’ structures and dynamics. The option to receive television signal into mobile devices with 3G technologies is one of these changes. This article analyzes new phenomenon from Political Economy of Communication focus. Methodology is based on qualitative analysis applied to Spanish case study. As a consequence, all 3G mobile television technologic, economic and political dimensions will be studied. The results show that new method of television broadcasting is more positioned to potentiate economic factors than media integration based on convergence logics. This new system is contributing to reinforce the commodification of cultural industries. In conclusion, 3G mobile TV assumes decisive importance since besides placing as the forth screen it is helping to re-define classic concept of television.