Prensa en internet: nuevos modelos de negocio en el escenario de la convergencia

Abstract

The internet is transforming the business model of the press. Free access to online news, increased competition and the crisis of the media sector has reopened the debate on the future of newspapers in the convergence era. The object of this paper it is to examine the basis of the new business models of the press on the Net. The analysis addresses the revenue sources for online information: advertising and sale of the product. The methodology is the case study, applied to the business strategies of four Spanish digital newspapers: the online versions of two main newspapers (Elpaís.com and Elmundo. es) and two pure digital players (Soitu and Factual).