Reconceptualisation of Genre(s) in Scholarly and Scientifc Digital Practices: A Look at Multimodal Online Genres for the Dissemination of Science
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
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comunitat-uji-handle3:10234/122003
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INVESTIGACIONMetadatos
Título
Reconceptualisation of Genre(s) in Scholarly and Scientifc Digital Practices: A Look at Multimodal Online Genres for the Dissemination of ScienceFecha de publicación
2023Editor
Palgrave MacmillanISBN
9783031382062Cita bibliográfica
RUIZ-MADRID, Noelia; VALEIRAS-JURADO, Julia. Reconceptualisation of genre (s) in scholarly and scientific digital practices: a look at multimodal online genres for the dissemination of science. In: Digital Scientific Communication: Identity and Visibility in Research Dissemination. Cham: Springer International Publishing, 2023. p. 193-220.Tipo de documento
info:eu-repo/semantics/bookPartVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
This chapter looks into an online genre resulting from recent scholarly and scientific digital practices: popular science online videos. These are short videos of approximately 10 minutes in which a varied and validated ... [+]
This chapter looks into an online genre resulting from recent scholarly and scientific digital practices: popular science online videos. These are short videos of approximately 10 minutes in which a varied and validated scientific content is disseminated to the general public. We adopt a multimodal discourse analysis approach and use specialised annotation software for the analysis of recontextualisation strategies (Valeiras-Jurado et al., Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos, 35, 93–118, 2018; Luzón, Ibérica. Journal of the European Association of Languages for Specific Purposes, 37, 167–192, 2019; Rowley-Jolivet & Carter-Thomas, Journal of English for Academic Purposes, 48, 1–14, 2020) and modes used to enact them in the four examples selected: (1) Why Megalodon (Definitely) Went Extinct, (2) Why the Muon g-2 Results Are so Exciting!, (3) The Physics Girl: What Is the Magic Russian Diamond? and (4) Why Are We the Only Humans Left?—YouTube. Our findings suggest that the composition and semiotic affordances of the multimodal ensembles employed play a decisive role in a successful recontextualisation of scientific content. [-]
Publicado en
Digital Scientific Communication: Identity and Visibility in Research Dissemination. Cham: Springer International Publishing, 2023. p. 193-220.Entidad financiadora
Ministry of Science, Innovation and Universities | Universitat Jaume I
Código del proyecto o subvención
PGC2018-094823-B-I00 | UJI-B2020-09
Derechos de acceso
info:eu-repo/semantics/openAccess