Online cheaters: Profiles and motivations of internet users who falsifytheir data online
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Título
Online cheaters: Profiles and motivations of internet users who falsifytheir data onlineFecha de publicación
2023-02-18Editor
ElsevierISSN
2444-569XCita bibliográfica
Sáez-Ortuño, Laura, et al. "Online cheaters: Profiles and motivations of internet users who falsify their data online." Journal of Innovation & Knowledge 8.2 (2023): 100349.Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social ... [+]
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this research is to assist the process of filtering the personal information provided by users when registering online, and to determine which user profiles lie the most, and why. This entailed conducting three different studies. Study 1 estimates the percentage of Spanish users by stated sex and generation who lie the most when registering their personal data by analysing a database of 5,534,702 participants in online sweepstakes and quizzes using a combination of error detection algorithms, and a test of differences in proportions to measure the profiles of the most fraudulent users. Estimates show that some user profiles are more inclined to make mistakes and others to forge data intentionally, the latter being the majority. The groups that are most likely to supply incorrect data are older men and younger women. Study 2 explores the main motivations for intentionally providing false information, and finds that the most common reasons are related to amusement, such as playing pranks, and lack of faith in the company's data privacy and security measures. These results will enable academics and companies to improve mechanisms to filter out cheaters and avoid including them in their databases. [-]
Publicado en
Journal of Innovation & Knowledge 8 (2023) 100349Entidad financiadora
European Union (EU) Commission Regulation | Centro para el DesarrolloTecnol ogico Industrial (C.D.T.I.) | SERTRENDS PREDICTOR (U.T.P.)
Código del proyecto o subvención
1407/2013 | IDI-20170978
Derechos de acceso
© 2023 The Author(s). Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge.
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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