Communication and activist literacy for social change in feminist movements
comunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8013
comunitat-uji-handle3:10234/146096
comunitat-uji-handle4:
INVESTIGACIONMetadata
Title
Communication and activist literacy for social change in feminist movementsDate
2022Publisher
RoutledgeISBN
9780367771775; 9780367772727; 9781003170563Bibliographic citation
Gonçalves, G., & Oliveira, E. (Eds.). (2022). The Routledge Handbook of Nonprofit Communication (1st ed.). Routledge. https://doi.org/10.4324/9781003170563Type
info:eu-repo/semantics/bookPartVersion
info:eu-repo/semantics/submittedVersionSubject
Abstract
This chapter addresses the role of communication and information practices in recent
feminist activism. Specifically, it analyses the case of the 8M women’s strikes in Spain and
Portugal in 2019 to gather potential ... [+]
This chapter addresses the role of communication and information practices in recent
feminist activism. Specifically, it analyses the case of the 8M women’s strikes in Spain and
Portugal in 2019 to gather potential lessons for the non-profit sector and activism in the field
of feminisms and diversity. It adopts an activist communication perspective, based on the
concept of “cultural efficacy” (Nos-Aldás, 2020), which refers to the shared premise that the
core cross-cutting responsibility and main long-term aim is transformative communication
above the private or management needs of movements and organizations. On the
methodological level, content and discourse analysis is applied to the websites that coordinated
the Iberian 8M strikes, using cultural efficacy criteria to discuss how they contribute to the
movements' communication and activist practices. The results indicate that there are points in
common between feminist activism in Spain and Portugal. Both communicative experiences
share discourse traits focused on activist literacy, to trigger collective action for global social
justice. They advocate enduring transformation with a nonviolent, transgressive and
intersectional approach, enhancing recognition of previous struggles and inspiring alliances.
Simultaneously, particularities of each country’s movement are seen in their messages.
Police violence in neighborhoods, for instance, stands out as a cause for protest in Portugal,
whereas efforts to bond with broad alliances and international networks are salient in Spain. [-]
Is part of
The Routledge Handbook of Nonprofit Communication (1st ed.), Routledge, 9781003170563, (2023).Funder Name
Universitat Jaume I | Ministerio de Ciencia, Innovación y Universidades
Project code
UJI-B2019-13 | PGC2018-095123-B-I00
Project title or grant
Communication for Social Change and Media Education to stand up to hate speech on gender and immigration, through the analysis of public discourses in Spain between 2016-2019 | R+D projects “Social digital education”
Rights
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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