Som Com Tu Trabajando por las personas con discapacidad física y sensorial
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Som Com Tu Trabajando por las personas con discapacidad física y sensorialAuthor (s)
Tutor/Supervisor; University.Department
Sanahuja Sanahuja, Rosana; Universitat Jaume I. Departament de Ciències de la ComunicacióDate
2021-07-21Publisher
Universitat Jaume IAbstract
Som Com Tu is a specialised digital media that was created with the aim of making visible
the reality of people with physical and sensorial disabilities. Both groups are still in inequality,
according to the VIII ... [+]
Som Com Tu is a specialised digital media that was created with the aim of making visible
the reality of people with physical and sensorial disabilities. Both groups are still in inequality,
according to the VIII Report on Exclusion and Social Development in Spain elaborated by
FOESSA. For this reason, many representative organisations continue to demand their
rights, but also a greater informative treatment.
This digital media responds to this need with quality content, such as interviews with expert
sources and reports. In addition, it gives greater relevance to the testimonies of people with
physical and sensory disabilities themselves, as they are the protagonists.
Other of the most relevant objectives of this media are: to generate equal treatment in the
media and social environment, to inform about the support services of the main platforms of
representation, to offer a more human and proximity journalism. All this, consolidating itself
as a means of communication of reference in the Valencian Community.
Som Com Tu has as its target public the people with some kind of physical and sensorial
disability, as well as their relatives, who also live this reality on a daily basis.
COMPETITION
The few digital media that exist specifically for people with disabilities focus on the
production of news and the compilation of information from other entities in the sector.
However, Som Com Tu presents several differences:
- The target audience is limited to two types of disability, so the process of deepening is
greater.
- It produces journalistic pieces with a greater research process, such as reports.
- It seeks to give visibility to little-known organisations in the Valencian Community through
the «Help» section.
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- The section «Vocabulary of equality» is aimed at other media in order to achieve full
inclusion in the journalistic treatment of people with disabilities.
DESIGN
As for the design of the digital media, the predominant colour is yellow, as it conveys more
strength and intensity to attract the public's attention.
In the case of the logo, we can see a figure leaning forward to generate a sense of mobility
and autonomy, according to the design of the company The Accessible Icon Project.
The typography of the logo is simple and casual, as the aim is to transmit this closeness to
the public. The same goes for the typeface used on the website, which, although more
aesthetic, still has a fresh look to maintain the basic features of proximity.
STRUCTURE AND WEBSITE
The Wix premium combo subscription was used to create the website, as it is easier and
faster to use. Among many other actions, it allows dragging and dropping, offers multiple
design templates, positions the website in Google's SEO, allows to know the number of
visualisations, etc.
In this case, the website is structured in five sections:
«Acerca de»
Contains two sub-sections. «Som Com Tu» which shows the current context of disability in
Spain, the objectives of the media, the target audience and the number of people with
physical and sensory disabilities in Spain.
The subsection «¿Quién soy?» has been used to point out the author's motive for producing
this media, in a more personal way.
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«Infórmate»
This section also has two sub-sections. «Vocabulario de la igualdad» is a space where the
media can consult the guides on information treatment published by official organizations in
the disability sector.
«Ayuda» provides information on the main services provided by associations in the sector.
This section is specifically aimed at people with disabilities who need support in any social
setting.
«En profundidad»
A section dedicated to publishing reports on the situations and problems of these people in
the field of accessibility. All of this, in a specialised way and through previous research work.
«Actualidad»
It shows current news of own elaboration created from official reports and press releases,
combined with information extracted from personal sources.
«Protagonistas»
This is the most important section in the digital media. It consists of interviews with various
people with physical and sensory disabilities, with the aim of allowing them to convey their
situation themselves. Expert sources have also been used so that the reality is known in
greater depth.
«Galerías»
Publication of images in two galleries. «Espacios inclusivos», which includes adapted areas
in Valencia and Castellón, such as beaches, parks, accessible transport, etc. Then, «Rutas
de la accesibilidad» shows some of the routes included in the Accessible Tourism guides
published by COCEMFE CV.
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SOCIAL NETWORKS
The chosen networks are Twitter, YouTube and Instagram.
First, Instagram has a high visual content, which offers advantages when it comes to
attracting the attention of the public. The posts follow a template according to the section
they belong to and depending on the format. Apart from posts, the medium has employed
other interaction tools, such as self-made polls.
Secondly, the idea behind the Twitter posts was not only to publish web content, but also to
share other official information through retweets and tags.
On the other hand, Twitter and Instagram have published specific content, such as
infographics that offer the public more visual information, but always in relation to journalistic
pieces published on the website.
Finally, the YouTube channel is Som Com Tu and is used to upload videos that are added
to the website as a complement to the interviews and reports (audiovisual and podcast).
EXPENSES
The most important expenses have been travel costs: petrol for the use of personal vehicles
and public transport fares. From April to June, the approximate cost in petrol has been 50-
60 € and in public transport 30 €.
The cost of the chosen premium plan is 12 euros a month and the purchase of the domain
is 20 euros per year. Therefore, the estimated costs since the beginning of the web
management have been approximately 70 euros.
In addition, the price of the logo was 50 euros, as the drawing has been made by a student
of Graphic Design.
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CONTENTS OF THE PUBLICATION
- Reports
The television report narrates the experience of people with sensory disabilities with
technology; the podcast report offers testimonies of people with physical disabilities to show
the accessibility barriers still present, and finally, the written report analyses the current
situation of the rural environment as a new ideal place for these groups.
- News
The aim of the news published is to offer a news item close to the geographical scope of the
medium. These pieces report, above all, on new projects and activities developed by
organisations representing the sector. In this way, the media can also collaborate in the
dissemination of these actions.
- Interviews
The interviews are mainly composed of testimonies of people with physical disabilities.
Visually impaired people have been used, above all, for the television report. However, it
was not possible to interview a hearing impaired person due to the communication barrier
of masks and the limited availability of sign language interpreters.
Likewise, expert sources were used to delve deeper and show the reality in some lesserknown areas: Women with disabilities, sexuality, the use of tiflotechnology and adapted
education have been dealt with in this medium.
- Sources
Most of the personal sources are located in the Valencian Community, thus maintaining
greater proximity and identification with the reader. A total of thirty-two personal sources
were used, with a predominance of those published in interview format.
The sources for the reports vary between four and five. In this case, those belonging to
associations function as testimonies and expert sources, thus reinforcing the information
and providing data on their experiences.
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In each news item, a personal source has been used, except in the piece on the Once
Foundation, as the founders and the collaborator of the project wanted to participate with
this medium.
On the other hand, this medium has compiled documentary sources from different guides
and reports from organisations related to the world of disability. For example, COCEMFE's
Guide to Inclusive Language, studies by the Adecco Foundation, international legislation,
etc.
EVALUATION
This Final Degree Project has allowed me to acquire the necessary knowledge as a
journalist and to put into practice all the experience I have accumulated during the four years
of my degree.
It is true that I did not get as many interviews as I would have liked with more specialised
sources. Although my aim was to interview all the types of disability I have focused on and
I think I have come pretty close. I would also have liked to do more audiovisual pieces and
more reports. Although the main problem has been the lack of time, sometimes because of
myself and sometimes because I didn't agree with the timetables of the sources.
But, without a doubt, I am satisfied with these months of work. Among many other things, I
have learned to know what it feels like to be a journalist and to get to know the diversity of
people around us. I believe that this opportunity has been the door to my future, making me
a journalist who is close to the people, who vindicates injustices and who is at the service of
society. [-]
Subject
Description
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2020/2021
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
This item appears in the folowing collection(s)
- Grau en Periodisme [580]