How do organisations graphically communicate their sustainability? An exploratory analysis based on corporate reports
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Scholar |
Otros documentos de la autoría: Bovea, María D; Pérez-Belis, Victoria; Torca Adell, Laura; Ibáñez-Forés, valeria
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Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7035
comunitat-uji-handle3:10234/8617
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https://doi.org/10.1016/j.spc.2021.04.011 |
Metadatos
Título
How do organisations graphically communicate their sustainability? An exploratory analysis based on corporate reportsFecha de publicación
2021-10-01Editor
ElsevierISSN
2352-5509Cita bibliográfica
BOVEA, María D., et al. How do organisations graphically communicate their sustainability? An exploratory analysis based on corporate reports. Sustainable Production and Consumption, 2021, 28: 300-314.Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Corporate reports containing non-financial information are the main tool that organisations can use to communicate information concerning their sustainability performance to their stakeholders. The use of graphic media ... [+]
Corporate reports containing non-financial information are the main tool that organisations can use to communicate information concerning their sustainability performance to their stakeholders. The use of graphic media to transmit this information is increasingly present in most of these reports, since people recognise and understand this information more quickly than information represented by text. However, there is not a consensus in the use of icons, colours or forms, etc. for that purpose.
The objective of this study is to analyse the way in which organisations are currently communicating sustainability information graphically, in order to identify the existence of common design patterns. To do so, the graphic information included in 80 corporate reports was analysed. A total of 997 icons were identified, grouped in 8 environmental indicators, 19 social indicators, 1 economic indicator and 4 stakeholders. In addition to the concept represented graphically, aspects such as the form of composition, border shape or colour, among others, were analysed. It was found that there is a clear lack of standardisation when communicating the sustainability performance graphically, and also a clear need for a family of icons that allow a direct and unequivocal association of the icon and the corresponding sustainability indicator. This would facilitate the effective and efficient communication of sustainable information through corporate reports. [-]
Publicado en
Sustainable Production and Consumption, 2021, 28: 300-314Entidad financiadora
Spanish Ministerio de Ciencia, Innovación y Universidades
Código del proyecto o subvención
DPI2017-89451-R
Derechos de acceso
(c) 2021 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.
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