Objectives and difficulties in the evaluation of internal communication in Spanish companies
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Título
Objectives and difficulties in the evaluation of internal communication in Spanish companiesFecha de publicación
2019Editor
EPI SCPISSN
1386-6710; 1699-2407Cita bibliográfica
Miquel-Segarra, Susana; Aced-Toledano, Cristina (2019). “Objectives and difficulties in the evaluation of internal communication in Spanish companies”. El profesional de la información, v. 28, n. 5, e280521. https://doi.org/10.3145/epi.2019.sep.21Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://www.elprofesionaldelainformacion.com/contenidos/2019/sep/index.htmlVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Recent studies confirm that business leaders are increasingly interested in internal communication (IC). However, in
order for IC to continue evolving, the ability to demonstrate its impact on the income statement ... [+]
Recent studies confirm that business leaders are increasingly interested in internal communication (IC). However, in
order for IC to continue evolving, the ability to demonstrate its impact on the income statement through the measurement and the evaluation of its actions is essential. This work analyses the objectives evaluated by the IC departments,
the evaluation procedures and the barriers to measuring effectiveness in a study carried out with 118 IC leaders in Spain.
The results show that evaluation focuses on the employees and their reactions, and that the main obstacle in measuring
is the lack of appropriate tools. In addition, evaluation largely depends on the type of company and how the department
is organized. [-]
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El profesional de la información, v. 28, n. 5, e280521Derechos de acceso
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
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