Introducing Business Presentations to Non-Native Speakers of English: Communication Strategies and Intercultural Awareness

Abstract

In international business environments, the ability to communicate effectively is essential. Good communication skills help professionals to clinch deals, to sell more products and to enhance the economic stability of a firm. Professionals often admit that communicating a message is not a simple activity, as many elements take part in the process of sharing ideas, concepts and feelings within a business setting. Additionally, that difficulty is even higher when a professional has to use a foreign language to communicate. If learning a foreign language is a demanding activity, using it in a specific business setting can be something traumatic for a non-native speaker.