Multimodal enactment of characters in conference presentations
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https://doi.org/10.1177/1461445619846703 |
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Title
Multimodal enactment of characters in conference presentationsDate
2019-05-13Publisher
SAGEBibliographic citation
VALEIRAS JURADO, Julia; RUIZ MADRID, María Noelia (2019). Multimodal enactment of characters in conference presentations. Discourse studies, online 13/5/2019Type
info:eu-repo/semantics/articlePublisher version
https://journals.sagepub.com/doi/full/10.1177/1461445619846703Version
info:eu-repo/semantics/publishedVersionSubject
Abstract
In academic oral genres such as conference presentations, speakers resort to more than
words to convey meaning. Research also suggests that persuasion, an important element of the
communicative purpose of conference ... [+]
In academic oral genres such as conference presentations, speakers resort to more than
words to convey meaning. Research also suggests that persuasion, an important element of the
communicative purpose of conference presentations, is frequently achieved through a combination
of semiotic modes. Therefore, a skilful orchestration of these modes can be considered key to
achieving effective communication in this genre. However, our understanding of persuasion has
often focused on specific elements of the message considered in isolation and mainly from the
linguistic perspective. Relatively little attention has been paid to the overall persuasive effect
achieved by the complex multimodal ensemble. This study approaches the analysis of persuasive
strategies in conference presentations combining multimodal discourse analysis and ethnographic
methods. It focuses on a particular attention-getting technique: enactment of characters, or acting
the part of a person that is being referred to. Our analysis shows how it is achieved through the
orchestration of different modes such as words, intonation, gestures, head movements, gaze and
facial expression. [-]
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Discourse Studies (2019), online 13/5/2019Rights
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