Analysing observer preferences when presenting a product in a rendered scene: 2D vs. autostereoscopic 3D displays
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Other documents of the author: Felip, Francisco; Mulet, Elena; Galán Serrano, Julia; Remolar, Inmaculada
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Show full item recordcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7034
comunitat-uji-handle3:10234/8619
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Title
Analysing observer preferences when presenting a product in a rendered scene: 2D vs. autostereoscopic 3D displaysDate
2018Publisher
Taylor & FrancisISSN
0144-929X; 1362-3001Bibliographic citation
FELIP, Francisco, et al. Analysing observer preferences when presenting a product in a rendered scene: 2D vs. autostereoscopic 3D displays. Behaviour & Information Technology, 2018, p. 1-14Type
info:eu-repo/semantics/articlePublisher version
https://www.tandfonline.com/doi/abs/10.1080/0144929X.2018.1554091Version
info:eu-repo/semantics/submittedVersionSubject
Abstract
This research compares the way the image of a product included within a rendered scene shown on an autostereoscopic 3D display is rated versus the same image shown in a 2D display. The purpose is to understand the ... [+]
This research compares the way the image of a product included within a rendered scene shown on an autostereoscopic 3D display is rated versus the same image shown in a 2D display. The purpose is to understand the observer's preferences and to determine the features that a composition should have to highlight the product and to make its presentation more attractive to observers, thereby helping designers and advertisers who use both displays to prepare images to make them more effective when visually presenting a product.
The results show that observers like the images on autostereoscopic 3D displays slightly more than those presented by means of 2D displays. On both displays the product is perceived more quickly when it is larger than the other elements and is shown with greater chromatic contrast, but a composition is seen as more attractive when the chromatic relationship between all the elements is more harmonious. [-]
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Behaviour & Information Technology, 2018Investigation project
Spanish Ministerio de Economía y Competitividad - MINECO: TIN2016-75866-C3-1-R) ; Universitat Jaume I: P1·1B2015-30)Rights
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