Analysing observer preferences when presenting a product in a rendered scene: 2D vs. autostereoscopic 3D displays
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Altres documents de l'autoria: Felip, Francisco; Mulet, Elena; Galán Serrano, Julia; Remolar, Inmaculada
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7034
comunitat-uji-handle3:10234/8619
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INVESTIGACIONMetadades
Títol
Analysing observer preferences when presenting a product in a rendered scene: 2D vs. autostereoscopic 3D displaysData de publicació
2018Editor
Taylor & FrancisISSN
0144-929X; 1362-3001Cita bibliogràfica
FELIP, Francisco, et al. Analysing observer preferences when presenting a product in a rendered scene: 2D vs. autostereoscopic 3D displays. Behaviour & Information Technology, 2018, p. 1-14Tipus de document
info:eu-repo/semantics/articleVersió de l'editorial
https://www.tandfonline.com/doi/abs/10.1080/0144929X.2018.1554091Versió
info:eu-repo/semantics/submittedVersionParaules clau / Matèries
Resum
This research compares the way the image of a product included within a rendered scene shown on an autostereoscopic 3D display is rated versus the same image shown in a 2D display. The purpose is to understand the ... [+]
This research compares the way the image of a product included within a rendered scene shown on an autostereoscopic 3D display is rated versus the same image shown in a 2D display. The purpose is to understand the observer's preferences and to determine the features that a composition should have to highlight the product and to make its presentation more attractive to observers, thereby helping designers and advertisers who use both displays to prepare images to make them more effective when visually presenting a product.
The results show that observers like the images on autostereoscopic 3D displays slightly more than those presented by means of 2D displays. On both displays the product is perceived more quickly when it is larger than the other elements and is shown with greater chromatic contrast, but a composition is seen as more attractive when the chromatic relationship between all the elements is more harmonious. [-]
Publicat a
Behaviour & Information Technology, 2018Proyecto de investigación
Spanish Ministerio de Economía y Competitividad - MINECO: TIN2016-75866-C3-1-R) ; Universitat Jaume I: P1·1B2015-30)Drets d'accés
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