Consumers’ perceived corporate social responsibility evaluation and support: the moderating role of consumer information
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Other documents of the author: Boronat-Navarro, Montserrat; Pérez-Aranda Canela, José Antonio
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comunitat-uji-handle2:10234/8645
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Title
Consumers’ perceived corporate social responsibility evaluation and support: the moderating role of consumer informationDate
2018Publisher
SAGE PublicationsISSN
1354-8166; 2044-0375Bibliographic citation
Boronat-Navarro, Montserrat; Pérez-Aranda, José Antonio. "Consumers’ perceived corporate social responsibility evaluation and support: The moderating role of consumer information." Tourism Economics, november 28, 2018Type
info:eu-repo/semantics/articleVersion
info:eu-repo/semantics/acceptedVersionSubject
Abstract
This study analyzes how consumers’ evaluations of various dimensions of corporate social
responsibility (CSR) affect their support of it and how consumers’ searches for CSR information
influence such evaluations. ... [+]
This study analyzes how consumers’ evaluations of various dimensions of corporate social
responsibility (CSR) affect their support of it and how consumers’ searches for CSR information
influence such evaluations. The empirical analysis relies on data on CSR from a wide
representative sample of 3543 Spanish hotel consumers. We use hierarchical multiple
regressions to test the relationships and use factorial analysis to test the validity of the
different CSR dimensions. The proposed positive effects of legal, ethical, economic,
philanthropic and environmental dimensions of CSR on consumers’ support for corporate
reputation, the selection of an establishment, and future purchase intention are corroborated,
although they are only partially corroborated in the case of the economic dimension. These
relationships are moderated in some cases by consumers’ search for information about hotels’
CSR practices. Managerial and economic implications are derived from the results. [-]
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Tourism Economics, november 28, 2018Rights
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