Azulejos Carceller on a large scale: a marketing plan for Kobert-In
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Title
Azulejos Carceller on a large scale: a marketing plan for Kobert-InAuthor (s)
Tutor/Supervisor; University.Department
Nita, Elena VerónicaDate
2018-10-19Publisher
Universitat Jaume IAbstract
Nowadays, the tiles industry is dominating every single area in Spain, especially
in the province of Castellon. This affects tiles companies in terms of competence, and
has also affected the sales of medium-size ... [+]
Nowadays, the tiles industry is dominating every single area in Spain, especially
in the province of Castellon. This affects tiles companies in terms of competence, and
has also affected the sales of medium-size companies as Azulejos Carceller. As a result,
the company has decided to introduce a new innovative product to the market called
Kobert-In that will help the company gain more market share and increase its sales. In
order to find the feasibility of the product and its success, a marketing plan has to be
developed. Thus, this Master’s dissertation aims at elaborating a marketing plan to help
the company understand the tiles market in depth, establish strategic objectives and
position Kobert-In in the right place to meet the customers’ needs. To this purpose, a
theoretical framework on new product development process has been provided as a
starting point for the marketing plan. Afterwards, a brief description of the company
and its organizational structure is provided. Then, the external and internal situation of
the company are analysed, and the new product is presented. Finally, after the strategic
objectives are stated and the marketing mix is described, a brief concluding summary is
included. [-]
Subject
Description
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2017/2018
Type
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