Marketing plan of Aguas de Valencia
Metadatos
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Metadatos
Título
Marketing plan of Aguas de ValenciaAutoría
Tutor/Supervisor; Universidad.Departamento
Fandos Roig, Juan Carlos; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2018-06-12Editor
Universitat Jaume IResumen
The next project consists in the creation of a marketing plan for the Aguas de Valencia Business Group, a company with 125 years of experience in the sector and whose main objective is to offer its citizens the best ... [+]
The next project consists in the creation of a marketing plan for the Aguas de Valencia Business Group, a company with 125 years of experience in the sector and whose main objective is to offer its citizens the best management of drinking water. The purpose of this thesis is, as well, to create a document in formal text which includes the studies carried out of the company, the marketing objectives to be achieved, the strategies to be implemented and the planning to be followed.
The business model of the company is the supply management of H2O and face the challenge of constant innovation by focusing on the social, environmental and economical needs posed by the current situation. The company diversifies its economic activity in different countries of the world and, for this reason, globalization has a positive influence on the company. However, it is worth mentioning the duality between the target audiences defined as the consumers of water and the public organisms awarded which post the public contracts.
After the internal and external analysis of Aguas de Valencia, it is worth noting the importance of the absolute leadership of the national market for the control of smart meters. In addition, the brand images together with the synergies created within the organization aretwo points in favor really valuable for the company.
Regarding to marketing objectives, the increasement of 25% of the market share, the total management of the Aquarium of Georgia and the improvement of brand image are three fundamental aspects and necessary for the growth of the group. To achieve these three objectives, the implementation of a series of strategies is overrinding. As a conclusion, the budget delimits the possibilities of action of the organization but focuses all its forces and resources in obtaining the previously defined objectives.
Definitely, the following marketing plan of the Aguas de Valencia Business Group develops a series of guidelines to follow in order to improve and grow both internally and externally. Its work and itsline of development, always in the hands of innovation and the latest technologies, have marked a before and after not only in the territories where it operates but also in the sector of the treatment of a scarce resource such as water. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2017-2018
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
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