Customer Relationship Management in the SMEs of Bogota city

dc.contributor.author	Jiménez Castro, Nydia Carolina
dc.contributor.other	Lapiedra, Rafael
dc.date.accessioned	2018-06-12T06:37:42Z
dc.date.available	2018-06-12T06:37:42Z
dc.date.issued	2017-06-22
dc.identifier.uri	http://hdl.handle.net/10234/175102
dc.description	Treball Final de Màster Universitari en Direcció d'Empreses / Master in Management. Codi: SRO011. Curs acadèmic 2016-2017	ca_CA
dc.description.abstract	This study is focused on micro, small and medium companies (SMEs) which are in Bogota – Colombia, city in which most of these companies are concentrated in Colombia, with a total of 740.069 SMEs. The main objective of this study is to determine how companies manage the relationship with their clients how they collect and process the information they obtain from them and how effective they are in that process.
dc.format.extent	58 p.	ca_CA
dc.format.mimetype	application/pdf	ca_CA
dc.language.iso	eng	ca_CA
dc.publisher	Universitat Jaume I	ca_CA
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Màster Universitari en Direcció d'Empreses	ca_CA
dc.subject	Master Universitario en Dirección de Empresas	ca_CA
dc.subject	Master in Management	ca_CA
dc.title	Customer Relationship Management in the SMEs of Bogota city	ca_CA
dc.type	info:eu-repo/semantics/masterThesis	ca_CA
dc.educationLevel	Estudios de Postgrado	ca_CA
dc.rights.accessRights	info:eu-repo/semantics/openAccess	ca_CA

Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional