Customer Relationship Management in the SMEs of Bogota city
Metadata
Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71345
comunitat-uji-handle3:10234/172998
comunitat-uji-handle4:
TFG-TFMMetadata
Title
Customer Relationship Management in the SMEs of Bogota cityAuthor (s)
Tutor/Supervisor; University.Department
Lapiedra, RafaelDate
2017-06-22Publisher
Universitat Jaume IAbstract
This study is focused on micro, small and medium companies (SMEs) which are in
Bogota – Colombia, city in which most of these companies are concentrated in Colombia,
with a total of 740.069 SMEs. The main objective ... [+]
This study is focused on micro, small and medium companies (SMEs) which are in
Bogota – Colombia, city in which most of these companies are concentrated in Colombia,
with a total of 740.069 SMEs. The main objective of this study is to determine how
companies manage the relationship with their clients how they collect and process the
information they obtain from them and how effective they are in that process. [-]
Subject
Description
Treball Final de Màster Universitari en Direcció d'Empreses / Master in Management. Codi: SRO011. Curs acadèmic 2016-2017
Type
info:eu-repo/semantics/masterThesisRights
info:eu-repo/semantics/openAccess
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