Analysis of visual metaphors in social media
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Title
Analysis of visual metaphors in social mediaAuthor (s)
Tutor/Supervisor; University.Department
Silvestre López, Antonio José; Universitat Jaume I. Departament d'Estudis AnglesosDate
2017-09-26Publisher
Universitat Jaume IAbstract
From a Cogntive Linguistics point of view, a metaphor was understood as a tool that
allows us to understand one conceptual domain in terms of another (Lakoff & Johnson,
1980). Originally, metaphors were only considered ... [+]
From a Cogntive Linguistics point of view, a metaphor was understood as a tool that
allows us to understand one conceptual domain in terms of another (Lakoff & Johnson,
1980). Originally, metaphors were only considered from a verbal perspective. Later on, a
whole new wave of research appeared to show that metaphors could also be explored
from a different view. This research gave birth to a new concept called metaphor and
modality. This concept's main focus was that in monomodal metaphors, the source and the
target domain was exposed in the same mode whereas in multimodal metaphors, the
source and the target domain were presented in different modes.
Thus, the present paper aims to present a qualitative analysis of pictorial metaphors in
social media.
The goal of this analysis is to show that social media influences our perception of the world
and often manipulates us and makes us captive of their use.
In order to do so, I make use of a corpus of 6 pictorial metaphors and offer a
comprehensive cognitive analysis of them. These images emphasize the manipulation of
social media and techonology in today's society. Nevertheless, because the length of this
paper is very limited, a more extended research would be useful to enrich the findings of
this study. [-]
Subject
Description
Treball Final de Grau en Estudis Anglesos. Codi: EA0938. Curs acadèmic: 2016/2017
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
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- Grau en Estudis Anglesos [352]
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