Business project of Rednix Sistemas S.L.
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Business project of Rednix Sistemas S.L.Autoria
Tutor/Supervisor; Universitat.Departament
López-Muñoz, José Fernando; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2017-07-11Editor
Universitat Jaume IResum
Rednix
Sistemas is an enterprise devoted to web development, graphic design and
printing, trying to reach consumers with as many related services as possible and
through a quality service, ... [+]
Rednix
Sistemas is an enterprise devoted to web development, graphic design and
printing, trying to reach consumers with as many related services as possible and
through a quality service, thus facilitating, within the same package, the development of
an image f
or the enterprise both at a physical and at online level.
The notable
growth of this sector and the need for consumers to grow their image has
led
Rednix
Sistemas to make their presence grow in these markets.
In this present business project, a small introduction of the holding company has been
completed, explaining their business lines. Then, an external analysis has been carried
out to study how PESTEL factors affect the company. In addition, the sector’s sit
uation
and the
company’s competitors have been studied through Porter's 5 forces.
An internal analysis is also conducted, which shows the mission,
vision
and values
of
the corporation, as well as their organization chart and Marketing Mix, concluding all
of
these with the SWOT analysis.
Following, the plans to lead the business project are carried out. Firstly, the Marketing
Plan is presented, establishing 4 objectives and proposing 7 actions to achieve these
purposes, which mainly aim to increase the pos
itioning of
Rednix
Sistemas.
Secondly, the Operational Plan is completed, showing the technical description and the
description of the production process of the activities being conducted within
Rednix
Sistemas.
Thirdly, the Organizational and HR Plan are
executed, showing the
organizational structure of the company as well as HR practices.
Finally, the Financial Plan is fulfilled, analyzing the feasibility of the objectives set out in
a 5
-
year vision,
and showing
the positive profitability of this project.
The present business project will help us understand the sector within which the
company operates, as well as the way it functions, observing the possible
improvements that may arise and how to increase the presence of
Rednix
Sistemas in
the sector. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2016/2017
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
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info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess