Marketing Plan of NH Mindoro
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Marketing Plan of NH MindoroAutoria
Tutor/Supervisor; Universitat.Departament
Bel-Oms, Inmaculada; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2017Editor
Universitat Jaume IResum
NH Mindoro is known as one of the best four star hotels in Castellon, it was the first
hotel ever established in the city of Castellon. Since its establishment it has never stop to
offer its customers a cosy accom ... [+]
NH Mindoro is known as one of the best four star hotels in Castellon, it was the first
hotel ever established in the city of Castellon. Since its establishment it has never stop to
offer its customers a cosy accommodation and good services. Mindoro offers a wide
variety of amenities. This hotel is located in the heart beat of Castellon, very close to the
beach, lovely parks and it is surrender with many facilities customers hope to get when
reserving a hotel. Mindoro has 105 modern and fully equipped rooms, designed to provide
comfortable holidays for business men and for travellers.
In this marketing plan, we have analysed the internal and external analysis, we
have seen the organizational structure, where we concluded that the hotel has a high level
of work specialization, which introduces the concept of centralization since the decisionmaking
is so unified. In addition, we saw the market analysis, that is, the sector and
customer’s analysis, and we have seen the main factors that lead a customer to book a
room in a hotel and the different types of guests that can visits hotels. Furthermore, we
also analysed the strengths and weaknesses of the main competitors. Noticing that
Mindoro’s prices are slightly higher that competitors, but it try to maintain an excellent
relationship with customers.
Thus, regarding the previous analysis we established several objectives to acquire
this marketing plan, like increasing the number of visits on the website, increasing the level
of satisfaction, offering a package deals and more. So therefore, in order to achieve these
goals we introduced some relevant strategies, such as differentiation strategy, market
penetration due to Ansoff´s Matrix and the analyzer strategy.
Finally, to accomplish those objectives we proposed different actions programs
base on the four elements of marketing mix, such as: service, price, distribution and
communication decisions, in order to improve the growth of the hotel. In addition to those
actions programs, we assigned budgets, schedule of all activities and some guidelines of
control to ensure the achievement of the objective of this marketing plan. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess