Strategic plan of Construplas S.L
Metadatos
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Título
Strategic plan of Construplas S.LAutoría
Tutor/Supervisor; Universidad.Departamento
Boronat-Navarro, Montserrat; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-07-11Editor
Universitat Jaume IResumen
Before plunging into the development of this work, we find appropriate to offer
the reader the reasons why we have chosen the company Construplas S.L. to carry out the following strategic plan.
The main motive for ... [+]
Before plunging into the development of this work, we find appropriate to offer
the reader the reasons why we have chosen the company Construplas S.L. to carry out the following strategic plan.
The main motive for this choice is our family ties with the company, as well as the
personal knowledge of all the phases and business situations that have helped place
Construplas as One of the current benchmarks in terms of quality and design of the
bathroom space.
Another of the main reasons and which we think gives a good distinctive to this work is that Construplas has always been linked to the Keraben group, always working under the protection of this large company and linked to the methods of work and approaches marked from the matrix. Since last January, the company has started growing autonomously as it has been sold to a French financing group, through which Construplas undertakes its own way having greater autonomy in decision-making and in the management of its own activities and projects.
Another important point when setting the company has been the provision of a direct
contact within the company, the director of administration and deputy director, who
provides the access route to the company's management, thus allowing to obtain value firsthand information for the work development process.
Also we would like to highlight the potential that this company offers, which can be
observed throughout the work performance. Despite the terrible economic situation
caused by the crisis, this potential has allowed Construplas to grow exponentially in
terms of billing, product development and market expansion.
Finally, it should be mentioned that the methodology followed in this work is linked to
the collection of the information analyzed in different works on the company carried out to date in which we have intervened, information from internal documents offered by the company for this work and the information obtained through various interviews held with some of the positions of the company, such as the general manager, the director of management and deputy director, with the head of the commercial section and the technical head of production. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess