Strategic planning and management of SMES
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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TFG-TFMMetadades
Títol
Strategic planning and management of SMESAutoria
Tutor/Supervisor; Universitat.Departament
Darocha Huerta, Juan; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2017-07-11Editor
Universitat Jaume IResum
Industries are constantly changing and evolving as the economic environment
doesn’t allow businesses to remain static. Nine of every ten new businesses fail
within the first three years, according to data provided ... [+]
Industries are constantly changing and evolving as the economic environment
doesn’t allow businesses to remain static. Nine of every ten new businesses fail
within the first three years, according to data provided by Spain Start-up in
2015.
One of the main causes is the lack of business training and entrepreneurial
knowledge, according to the analysts that performed the “Taxation of SMEs in
OECD and G20 Countries” study in 2015 using data from 2012.
A strategic plan or business plan can help a business achieve its long-term
objectives. A strategic plan is a unique kind of document that collects and
contains all the information needed to evaluate the business as well as, the
necessary information regarding the implementation of the strategy.
The subject chosen for this final grade project (TFG) is the strategic planning
and management of SMEs (small medium enterprise). The chosen business is
an insurance broker: Carrascosa & Montaña, for which I have developed a
strategic plan based on a balanced scoreboard (BSC).
Managing a business using a balanced scoreboard provides the business with
information from all perspectives (financial and non-financial) at any given
moment. Furthermore, its implementation encourages a more motivated
workforce in balance with the strategy. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
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