Marketing plan for Endeka ceramics
Metadatos
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Metadatos
Título
Marketing plan for Endeka ceramicsAutoría
Tutor/Supervisor; Universidad.Departamento
Bel-Oms, Inmaculada; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2017-06-14Editor
Universitat Jaume IResumen
Endeka ceramics is a company that manufactures all the components necessary to
form a tile, such as colors, frits, inks or enamels for example. It is a company installed
in the region of Vall D'alba, only half an ... [+]
Endeka ceramics is a company that manufactures all the components necessary to
form a tile, such as colors, frits, inks or enamels for example. It is a company installed
in the region of Vall D'alba, only half an hour from Castellón, region that stands out for
being leader in the tile sector.
The ceramic sector and all the companies involved in this area have suffered a great
decline during the years of the crisis, which has greatly affected the construction, and
therefore, directly tile companies. That is why it can be seen how many of these
companies have been able to survive the housing crisis by taking advantage of all the
market opportunities.
This marketing plan presents an internal analysis of all the resources of the company
and how they are used to achieve some competitive advantage. At the same time it is
analyze those opportunities of the sector that can be exploited and those competitors
to follow in the steps or to snatch them market share. Some recommendations are
given during all the marketing plan in order to get better in some areas.
After the internal and external analysis a total of nine actions are presented, which can
help to improve the weaknesses of the company or to face the threats of the external
environment. These actions are adapted to the budget of the company, which being a
multinational has a good amount of benefits to invest.
In the last part of the marketing plan we find the budget that supposes all these actions
as well as a planning of how to implement them. Finally, a control of the same will be
carried out to check their efficiency and correct operation. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipo de documento
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