Marketing plan of "El cafenet"
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Títol
Marketing plan of "El cafenet"Autoria
Tutor/Supervisor; Universitat.Departament
Beser Hernández, José Maria; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2017Editor
Universitat Jaume IResum
This executive summary is intended to analyze the business viability chosen:
cafeteria “El Cafenet” and the objectives in the short term. In order that the people
whom it is directed already are investing or other ... [+]
This executive summary is intended to analyze the business viability chosen:
cafeteria “El Cafenet” and the objectives in the short term. In order that the people
whom it is directed already are investing or other third parties, could take decisions of
investment enjoying all the available information.
It is believed that the business is viable since it is placed in a zone travelled and
surrounded by sites to bear in mind since they are: a school, a gymnasium and a
center where courses of computer science are applied, provoking this way the
presence of people of a constant and constant way, where potential clients appear day
after day. The annual aims that we find are quantifiable: the attraction of some more 15
% of potential clients, to support those that already we have and to satisfy a total of 85
%, causing this way an increase of the sales and of the benefits in approximately 15 %
more than the previous year, having in mind diverse action plans that in the final part
we will find, in that there would be needed an approximate budget of approximately
8.149 Euros per year. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
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