Marketing plan of Xiob grup
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Marketing plan of Xiob grupAutoria
Tutor/Supervisor; Universitat.Departament
Civera Satorres, Manuel; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2017-07-12Editor
Universitat Jaume IResum
Xiob grup is an Company that focus her activity in the sector of buildings and
commercialization of real state products, especially in products with high value added
based in the use of high quality materials, good ... [+]
Xiob grup is an Company that focus her activity in the sector of buildings and
commercialization of real state products, especially in products with high value added
based in the use of high quality materials, good design and a strong relationship
between company-client.
Nowadays the company has suffered big and important changes, the products offered
and the internal organization of the employers are the most relevant changes. The
workforce was reduced drastically since the start of the crisis period in 2008, passing
from 90 employers to around 20 on the period of 2016. This fact, the changes on the
preferences of the clients and the intensive use of the TIC technologies has affected to
the company and nowadays the form to act is so different from the traditional company
that was before the crisis period.
After analyze all the factors that affects the company on this Marketing Plan we have
the objective to show a global vision of the sector and the actual trends, so we can
adapt the strategy to follow to adapt correctly to the new and growing customer needs.
To get it, this study has analyzed the internal part of the company to search which are
the strengths and weaknesses with the objective of maximize and fix them respectively.
Additionally, we analyzed the external part too, where we found the data of the real
estate, firstly on the building sector to look for new business opportunities, that in the
current state are the build on specific urban nuclei and exclusive zone to have a
apartment. Secondly, we analyzed the new stage on the rent and sell sector, where the
new trend of the consumer is to rent instead of buy, mainly by the fact that this first
option fits better to the actual lifestyle and economic conditions of the clients.
Using all this information has been elaborated a list of actions that have some main
objectives: increase the number of rent contracts, improve the motivation levels of the
employers and their professional and finally, look for new business opportunities on the
building sector destined to the high class.
Finally, after analyze and propose the different actions, it has been done a budget of
the actions cost, also with the different aspects to check and control to know in all
moment if the objectives determinated previously are going in the correct direction. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs acadèmic: 2016/2017
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