Cabanyalitzats
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CabanyalitzatsAutoria
Tutor/Supervisor; Universitat.Departament
Tirado Pascual, Nuria; Universitat Jaume I. Departament de Ciències de la ComunicacióData de publicació
2017-07-05Editor
Universitat Jaume IResum
Cabanyalitzats is a digital publication specialized in the Cabanyal neighborhood. This
neighborhood of seafaring tradition located in the city of Valencia a few meters from
the beach La Malvarrosa has been for years ... [+]
Cabanyalitzats is a digital publication specialized in the Cabanyal neighborhood. This
neighborhood of seafaring tradition located in the city of Valencia a few meters from
the beach La Malvarrosa has been for years subject to political will. In 1997 the old
Valencian government announced the PEPRI an urban plan that sought to demolish
more than 1600 houses to prolong the avenue Blasco Ibañez.
During this period of time, the neighbours grouped in neighbourhood platforms fought
for the survival of their neighbourhood and to keep alive all the houses, many of them in
Art Noveau style. Also, other institutions such as the World Monument Found or
Tribunal Superior de Justicia described the plan as a plunder and managed to delay its
execution.
Today, years later the neighbourhood goes through a new stage. In 2015, with the
arrival of the new government, the plan was annulled and the rehabilitation process
started. At first glance this change is positive especially considering that the
neighbourhood has quite high vulnerability indexes. However, many voices warn that
rehabilitation it entails another threat to gentrification.
This term refers to a socio-economic process characterized by the displacement and
replacement of the original population of an area by a higher social class. In addition,
there is a transformation in the dynamics of urban growth characterized by the
emergence of hotel businesses or focused on leisure and tourism.
Given the activity of the neighbourhood in all its social, cultural and political spheres, it
has been considered that its agenda is of journalistic interest and may provide a
sufficient volume of content to devote a means of communication. It should be noted
that his digital character responds to the current communicative picture led by new
technologies and the internet which have modified the journalistic world and have given
way to digital journalism defined by three unique aspects: hypertextuality, interactivity
and multimedia.
Cabanyalitzats aims at providing information to all types of people with Internet access
and with knowledge of Valencian, about the current situation and the cultural calendar
of the neighborhood as well as to deepen through journalistic pieces in the subject of
gentrification. This theme has, in effect, a considerable weight in the media. Likewise, the use of Valencian in all published pieces, aims to claim the use of this language in
the local media.
Cabanyalitzats plans to publish a minimum of three weekly publications. However, the
number and content of post it depends on calendar.
In order to start Cabanyalitzats it was necessary to analyze the existing models and
publications related to Cabanyal to delimit with accuracy the thematic strategy and the
desing of this digital publication. The analysis led to the following conclusions. On the
one hand that there is no specialized media in the Cabanyal and, on the other hand, that
Cabanyal neighbours get involved in the communicational processes and generate
debate. They use to use social networks to generate content responding to the practise of
citizen journalism.
After selecting the contents, analyzing the competence and determining the objectives,
the name of the publication was chosen. It was important that name included the word
Cabanyal to enable the user to find easier this media and also, to identify automatically
this media with the district of Cabanyal. Cabanyilzats has been designed with the platform Wix (free versión). The main colours
of the website are green and blue because they predominate in the tiles of the modernist
houses of the Cabanyal. As they are visually powerful, white, gray and black have been
chosen for everything related to publications and texts.
The site is divided into three sections: Actualitat, Agenda Cultural and Contacte.
Actualitat is focused on the main news and reportages that take place in the district. The
post appears in order of publication from the most recent to the oldest. In Agenda
Cultural, users are provided with information as the location or the timetable about the
main events in Cabanyal. Contact explains what this media is, what are his goals and the
audience who is aimed. In this section readers can also contact with Cabanyalitzats
sending an email to ask any type of question.
It’s important to point out that all publications are provided with links and hiperlinks in
order to comply with the principle of hipertextuality. The links has serves to
contextualize information and address issues related to the news furthermore they are
easily identifiable by the user because the text appears with underlined and he has only
to press the button. In addition, all information is devoted to images and different formats are combined: video and text, audio and text...So it can be stated that
Cabanyalizats and meets the multimedia requirement.
Social networks Facebook and Twitter have been used to maintain interaction with the
public, to initiate a direct contact with the reader and also to distribute the content. All
the information post on Cabanyalizats’s website is published immediately on these
social networks. As well, on the website the reader can share directly by simply clicking
the button. With the goal of having a good position in Google, each post contains tags.
Before starting to write, it was essential to make a research about Cabanyal (number of
people, history, social problems, official data) and also about gentrification. Since
gentrification is a complex issue the investigation in this area has been deeper. The next
step was contact with the sources. It was not difficult because all of them accept to be
interviewed. In others cases, it has been used press releases to make the news.
The cost has been very low because university provides the material (camera, programs,
editation tolos).Wix has been also free. Most of the expenses are related with public
transport to move to the places where interviews take place or with the ticket of the train
to go to university to take material.
Time has been the main limitation. As the same time I was developing Cabanyalitzats, I
was also doing the final project of publicity and working as a trainee in an advertising
agency for that reason i could not go to events held in Cabanyal during the morning.
I have had more problems linked to the technical part than problems in the textual
elaboration. The result of the audiovisual reportage would improve if i had done static
shot.
Likewise, I think that in the interviews I have to be more concrete. I have interviews
that last an hour and although they are very interesting, they have too much content and
then it’s difficult to select information.
All in all, it has been a good experience. I have learnt to manage the sources, to know
the journalistic routine, and to realise the importance of the social networks in but also I
have discovered which are my strengths and my weaknesses professional. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Periodisme. Codi: PE0932. Curs acadèmic: 2016/2017
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
Apareix a les col.leccions
- Grau en Periodisme [580]
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